The serial as a feature, not a bug (The Kraken King FAQs)
By emails I’ve received and just general rumblings on the internet, I’ve picked up a sense that some readers feel they are being punished by the serial release in some way — that if they are buying the serial, the price and format is their punishment. If they buy the compiled print version, the wait is the punishment. I suspect that some of this comes from the impression that print version of THE KRAKEN KING is being delayed so that the serial can come out first, and the serial was designed to milk everyone’s money.
So I feel that I need to clarify the timeline, because that’s absolutely not what happened. The serial is coming out first so that readers don’t have to wait two years (or more) between Iron Seas books, and instead gives them the option of early access — because in this case, the ability to publish a serial in electronic format is a feature of today’s publishing landscape. It’s not a bug.
This is what happened.
It took me a year to write GUARDIAN DEMON. Originally it was supposed to come out in May of 2013, but I didn’t finish it until early April of 2013. So my publisher crashed that book through production and by a miracle (because my editor was THISCLOSE to moving the date again) it was released in August. If you’ll remember, the fourth Iron Seas book was originally scheduled to come out in print in November of 2013. Obviously, that would be impossible. I hadn’t written any of it, I only had a glimmer of an idea for the plot, and I was burned out mentally and physically from writing the last Guardian book.
But this created a serious problem. Best case scenario, I would finish the fourth Iron Seas book in December or so. Getting a print book out six months after turning it in is really pushing it, so there was no way it could be scheduled before Summer 2014 (crossing fingers that I finished on time). So August 2014 was the second release date for the book.
I was really concerned, though, because the last Iron Seas novel — RIVETED — came out in September of 2012. The meant almost a two-year wait between books, and honestly, that sucks. It sucks for readers, it sucks for the health of the series, it sucks sucks sucks. And since I was already thinking of writing the book as a serial (because I like the serial format, and I thought it would be fun for Zenobia’s book to be one (because she writes serials!) and I knew my publisher was experimenting with them) I asked my editor if we would be able to get the book out faster if it was one.
She said it would be. And the reason is pretty simple: it takes less time to produce an ebook than it does a print book. Add to that, I can turn in the parts as I finish them — so that Part I and II can be edited and pushed into production while I’m still writing III and IV. So even if I didn’t finish until December, they could schedule Part I of the serial for January. Which meant less waiting time for readers, which I thought would be awesome.
There were, of course, other factors that went into this decision. I’m sure my publisher wouldn’t have agreed if they didn’t see it as a good investment and thought they would get a return on that investment. I can’t speak to their motives, only mine. And the truth is, even if THE KRAKEN KING was coming out only six months after RIVETED instead of two years, I might have written it as a serial anyway, because I like the format. This summer, there’s a 95% chance that I’ll be using it again, publishing INTO THE LIGHT in parts on my blog for free before self-publishing it. So I like serials. I understand why readers hate them (and why it sucks when a book is simply split up into parts) but for me as a writer, they are an awesome challenge to do something a little different, and also lets me mitigate the damage of my super-slow writing pace.
But there was a huge time gap, so the release date was a major consideration … and so I decided to exploit the serial format feature available through my publisher’s digital-first imprint to get it out earlier.
The compiled print version would still have been out in August. There was no change there. So readers who didn’t like serials or didn’t want to pay for it in parts wouldn’t be getting it any faster or sooner than they would have if the serial hadn’t been published. But those who didn’t want to wait and didn’t mind the format or the extra cost could get it earlier.
It didn’t happen like that because I was late again.
I was still writing the book in January. I’m still revising the final parts now. The typical book in this genre is about 100,000 words. THE KRAKEN KING is going to clock in right around 170,000. So it took me longer to write.
But the same principle still applies. If there was no serial, the print version would still be coming out in … December? (I don’t know yet, but it will probably be at least six months, because a print book just doesn’t go to the shelves that quickly.)
So the price? The serial format? That is the cost of getting it out as quickly as I can — it’s early access to a book that would otherwise have been a two year wait (longer now.) If readers don’t want to pay it, if readers don’t like the format, nothing has changed. The print version is still going to be released at the same time it would have been if it only came out in that format. If there was no serial, we would still be looking at December-ish for a release date because I’m late and I’m slow. This isn’t about punishing anyone for waiting, it’s about giving readers a choice: Either get it early in serial format, or get the book when it’s released as it normally would be.
This isn’t a self-publishing project. It’s a book bound by a contract, and the serial was the only option I had to get it out faster. YOU get to choose whether that early access is something you want. YOU get to choose if you can tolerate the format.
What I get to control is the story itself — by going into it knowing that I’m going to exploit this feature, and by making it the best damn story that I can. By making it something special. And by (hopefully) making it worth your time and money, whether you read it this month or in print or in twenty years.
I’m a slow, late writer.
The serial was the best way to get the book to you before Winter 2014.
The serial format CAN be a feature in trad publishing. It’s not always an annoying bug.

April 14, 2014 @ 10:28 am
Ummm……Thank you! I was really happy to see the serial and thought it would be really cool to get the book period. I have to say that everyone of your books has been worth the wait. Being patient is not one of my best qualities but if it means a better book I can do my best 🙂
April 14, 2014 @ 10:32 am
Thank you! 🙂 I do know the serial format isn’t for everyone. But I think some option is better than none.
I hope you love this one! I’m super excited for it. It’s been one of the more challenging books to write … but I hope it pays off.
April 14, 2014 @ 10:40 am
Meljean, I have NO issue with what you chose to do. I am frustrated today because Kim Harrison gave us wonderful news today…..giving us 2 books in 1 year!! And you are hooking us up with the Kraken King in a new format!! What comments do you guys receive….rude, disrespectful comments. It’s such crap! I love everything you are doing! Keep going, I am preordered and ready to READ!!
April 14, 2014 @ 11:01 am
Oh, well — you know, I understand reader frustrations. I think many have been burned by the serial format (getting tiny installments, or feeling that they are being taken advantage of because they end up paying a crazy amount for not much story.) So when they see The Kraken King coming out in serial, I don’t blame them for being upset and assuming that I’m doing the same.
And some just don’t like the format, so they want the book but they don’t want it in parts. I totally get that. I understand that the option I can give isn’t the option they want.
It’s a lot like Game of Thrones. I really, really wish that I didn’t have to subscribe to HBO to get the episodes and could just order them On Demand through Amazon Instant Video. But I can’t — I have to wait until they are released at the end of the season. So I’m like OMG HBO, WHY WON’T YOU RELEASE THE EPISODES? I’LL PAY FOR THEM!!
But they don’t. And I think the frustration is probably the same, because the option I’m offering isn’t the one they want.
Yet I don’t have another option. So beyond that … ? The only thing I can do is write a kick-ass story worth the money.
April 14, 2014 @ 11:16 am
I generally like to gobble up a book all in one bite, but the serial format does encourage savoring the pieces and appreciating the details. I want to read it all at once, but have no will-power and can’t wait till the book is finished. On the very positive side, without eight parts we would only get one of the glorious covers. How could you choose just one?
April 14, 2014 @ 8:28 pm
I don’t know — I certainly couldn’t. My favorite is #1, but they are all gorgeous.
April 14, 2014 @ 11:18 am
I actually kind of like the idea of a serial, even though it’s a new format for me. New books from my favorite authors always end too soon as I’m not able to slow down and stop reading to enjoy it longer. I’d expect the serial format gives time to really savour the book and the process of reading, of course it will also cause endless frustration when you have wait for the next part:) Anyway, tomorrow is not soon enough! Love, a fan from Finland
April 14, 2014 @ 8:29 pm
lol, I hope the frustration isn’t too bad! I think of it a lot like a TV episode — it’s out every week.
April 14, 2014 @ 11:28 am
I am one of those readers who isn’t a fan of serials. I want the whole in one go–I want to know that once I start the story, the only thing stopping me from finishing it is myself (or real life, which sucks but that’s another story). With serials, I’m always wondering what happens if the next bit just doesn’t come out — I was burned on this by the best Harry Potter slash fan fiction ever (The Mirror of Maybe).
So I’m one of those who’ll just wait until the book comes out. I’m also one who’s happy it has been written, period–some writers abandon series for various reasons and that just kills me.
April 14, 2014 @ 8:31 pm
…that uneasy laughter you hear from this direction? Yeah.
Let me just say that steampunk has had a very hard row to hoe, and my series isn’t any different … and there is a lot riding on how this book does (not just the serial, but the book in all of its formats.) So was that also a consideration when I decided to do a serial? Yes. Not the only factor. But the thought was definitely there: how can I make this more accessible for a wider readership?
The trade ebook price certainly isn’t the way. But some readers might pick up a serial at $1.99, just to try it out. :-/
April 15, 2014 @ 5:09 pm
There’s a bit of a discussion over at Dear Author, about the price of the individual parts being inflated/unrealistic, and those comments bothered me quite a bit. Keeping in mind that the typical print trade format book goes for anywhere between $15 and $17 (with some outliers) I don’t see anything wrong with pricing each part of eight at $1.99, for those who enjoy serials.
And I definitely don’t see writing the book as a serial, or promoting it as such first, as manipulative. It is a way to reach a wider audience, and since the book will eventually come out in full in a variety of formats, there is no downside for readers–we all get what we want. We can buy in whole, in parts, digitally or in print. Why does it bother some that the option is open to others to buy it in the format *they* want?
April 15, 2014 @ 8:32 pm
lol, you mean the thread where the release of a serial = I’m a shameful, manipulative money-grubber?
I really can’t speculate why releasing in that format = manipulative. Maybe because they felt manipulated and cheated before by a serial? But it seems unfair to speculate on their motivations at the same time I’m raising an eyebrow at their conclusions when speculating on MY motivations. I can’t really know why the response goes beyond “I don’t like serials; I prefer to read it in another format” to “that greedy, shameful author.”
The ebook serial price is more than it would be altogether. But again, that’s just the cost of the format — much like hardbacks are more expensive than mass market paperbacks, even though the ebook content is exactly the same. Do I wish it could be cheaper? Absolutely. I think it would be awesome. But that’s not my reality and it wasn’t an option, so…? I wish steampunk had a wider audience, too. But wishing doesn’t make it so. Only slowly working to change it does.
April 15, 2014 @ 8:46 pm
And I just realized — if anyone is upset on my behalf, please don’t be. I’m not bothered by it. Please don’t feel you have to go defend me. I’m not ashamed, there is always some manipulation involved in business (everything I described above is manipulation of a sort, because I manipulated release dates by changing the format, so it’s not always a bad thing), and if there was money to be grubbed, I’d be happy to grub it!
(But there really isn’t, because trust me when I say that I’m not getting rich or even making more off of a serial than I would a compiled book. This serial ain’t buying me any diamond rings, that’s for sure. But I might be able to get a $10 watch at Target.)
So — I know what I am. I’m comfortable with what I am. People can speculate all day long and it doesn’t change what I am or what my books are.
And that’s all.
April 15, 2014 @ 9:00 pm
I think that too many people are used to get books at heavy discounts, which is why they balk at paying the equivalent of full cover price for a trade print book. Like you, I don’t get how they go from “I don’t want to pay full price for a novel” (or even, “$16 is too much for a digital book”) to “author is manipulative”–other than we are so used to getting what we want how we want it, and to stamp our feet when/if we don’t get it, and either sue/threaten to sue, or simply ascribe nefarious motives for our not getting whatever it was we wanted, in the manner and timeline we wanted it.
I’m hate that you are now the latest target of this attitude.
And I wish I could afford to buy a dozen copies of each of your Iron Seas stories–I think I would cry if your contract for them weren’t renewed.
April 15, 2014 @ 11:39 pm
Well, I think that my publisher will renew it, because my editor is awesomely supportive. The real question is whether I can afford to continue writing in a genre that’s going nowhere and not picking up readers, and whether I’m willing to continue spinning my wheels on the bottom half of the midlist. Honestly, people just don’t know that steampunk is out there. I think they would like it. But when I’m not online and talking to people in the wild, even romance readers, I rarely meet anyone who already knows what steampunk is.
What we really need is a big steampunk movie so that people will know it’s out there and start looking for it.
But even if I don’t continue the series with my publisher, it doesn’t necessarily mean the end of the series. I might just have to change up how I do things (self-publishing some shorts or whatever while still working with my publisher on other projects.) But really, it’s all up in the air at this point! We’ll see what happens 🙂
April 14, 2014 @ 12:01 pm
My beef with serials is the wait between episodes. I don’t like the suspense ‘cuz I’m an instant gratification kinda gal. 😉 I’ll wait for the print version so I can read it all at once.
Really, I’m a fan of whatever helps authors write the best books they can for me to read.
April 14, 2014 @ 8:33 pm
I think a lot of readers are the same way! And I like serials, but with a novel, I am a gulper — I read it all at once, because if I can’t, I put it down and usually don’t get a chance to pick it back up. So I totally get that.
April 14, 2014 @ 2:29 pm
Bravo Meljean! Write how you want to write, as slow as you wish. I pick quality over speed any day. I hate reading a shoddy, obviously rushed novel. Your work is worth waiting for. Also writing steampunk in serial format is pure historical genius. ❤️❤️❤️❤️
April 14, 2014 @ 8:36 pm
Haha, I don’t know about genius, but it’s definitely a nod to that — just as Zenobia’s job was a nod to that within the Iron Seas world. So I hope you do find it worth waiting for!
April 14, 2014 @ 5:13 pm
Hmm… Can’t say that I am a fan of the serial format, because I despise not being able to finish reading a story when I want to (I know, it’s pretty selfish). But I definitely see the advantage of publishing books electronically and in serial format, so I’m fine with whatever the author chooses as long as the end result is still good 🙂
However, I do wonder whether there will be a two year wait between future Iron Seas installment? Was The Kraken King the exception (because of the delay in finishing Guardian Demon)? In the post you seem to indicate that you don’t want there to be so much time between each installment, so I’m really curious how you see your publishing schedule panning out in the future?
April 14, 2014 @ 8:41 pm
Oh, I totally get selfishness. I’m the same way — I mean, I also groan and gnash my teeth when a favorite series goes to hardback (even if I’m thrilled for the author), because it means that I have to decide whether I’m going to pay more or wait. Most of the time, I pay more, just because if it’s a favorite author they are usually worth it. But sometimes I end up waiting for other reasons — like, I don’t have time to read it anyway, so I might as well wait for the mass market price.
I’m not at all surprised/upset/whatever that readers don’t like the serial format. I totally get it. Mostly it’s just important for me to let readers know that I’m not trying to screw them over. Because, really, readers are my bread and butter. I’d be stupid to do that.
As for new novels — I have one more steampunk novel under contract after THE KRAKEN KING. My plan is to begin working on it as soon as I have a few small projects finished — so hopefully it will be released within 6 months or so of the THE KRAKEN KING’S print release. I’m not sure yet, because my editor and I haven’t talked deadlines and release dates. But it shouldn’t be nearly as long, because I don’t have any other novels coming in between.
After that? I really don’t know. The future of the series is kind of up in the air right now.
April 17, 2014 @ 3:27 pm
Discussing money and product pricing in the context of creative products (like books and music) can bring out some strong emotions (and accusations of greed), so I get the need to explain the situation to readers (which is much appreciated).
I really love The Iron Seas series, so I hope you’ll be able to continue the series for as long as you want to write it. I’m looking forward to adding The Kraken King to my (rapidly expanding) steampunk book collection when it is released in book format 🙂
I’m also super curious about your Milli Vane/Night Shift project, and how you’ll be working with the fantasy genre.
April 17, 2014 @ 4:29 pm
Hahaha, Milla Vane is going to be my stress relief. Balls to the wall, toss craziness out and see if it sticks 😀
Hence the different name. Not so much focus on worldbuilding, violent, sexy, and of course with women who are all too happy to chop off heads when necessary.
In other words, mostly fun — nothing new or groundbreaking. Just a place for me to play and try a few different things (some which may not work AT ALL.) But we’ll see!
April 14, 2014 @ 5:25 pm
I wasn’t really bothered by the serialization since it was clear up front that the entire book would be available at the end, but I am happy you took the time to explain the nuts and bolts. My current plan is to wait for the release of the book, since I tend to prefer reading the whole story instead of installments. We’ll see if I’m able to hold to that plan. It’s my personal (grown-up) version of Mischel’s Marshmallow Test. 😉
April 14, 2014 @ 8:44 pm
Maybe we’ll have to create a support group for everyone who isn’t reading the serial, lol. I will do my best not to tease everyone with excerpts and reader reviews, and everyone can talk about the other awesome books they are reading while waiting for the compiled release 😀
April 15, 2014 @ 5:11 am
Here’s how I’m picturing that support group: “Hi, my name is Beth and I suffer from an Iron Seas deficiency.”
April 15, 2014 @ 5:43 am
I seriously just snorted.
April 15, 2014 @ 7:14 am
And the doctor’s prescription: “Take two of Rhys and call me in the morning.”
April 14, 2014 @ 7:11 pm
*HUGS*
Just a few words from this blogger who has been lucky enough to read the first four parts for review purposes…
I have never been a fan of serials because I do NOT like cliffhangers. Like others have expressed, I don’t like to wait for the next title. HOWEVER, that said, I am blown away by how you’ve written this story so far. Each part is a mini story, not stand alone, but still somewhat self-contained. Although each time I’ve wanted to immediately jump into the next part because it’s such a great story so far, I am very satisfied with each piece as a separate story. It’s really well-written and enjoyable!
And it’s not a huge wait… they are being released one week apart – correct?! And if you really don’t want to wait the week in between each, wait until the last part is out and buy them all at once! 😉
April 14, 2014 @ 8:47 pm
Right! One week apart.
And I really, really, really can’t say how glad I am that they’ve been holding together for you as satisfying reads on their own. That was one of my biggest challenges — how to create a story that could not only be read a week at a time, but also hang together when read all at once?
As for cliffhangers … there might be one at the end of part VII. But it leads into the last part! So I think I should be forgiven. 😀
April 15, 2014 @ 10:55 am
Yes, I supposed you can be forgiven for that ONE time! Makes good sense to do that.
Happy Release Date! I’ve had Part 1 on my kindle when I woke this morning!!
April 14, 2014 @ 7:44 pm
Yeah, I was one of the ones who felt a bit of annoyance when I read about the serials, but only for a split second. In the next minute, I’d basically figured out all of what you said just now and knew I was being illogical. Half of it was just nervousness about a new format anyway.
Now, I think the only thing that would get to me would be cliffhangers (which you’ve already stated you aren’t doing to us – thank you thank you). And, honestly, your work is worth it. Plus, you write some of the best short stories I’ve ever read, so it can really only be smooth sailing – although not for Zenobia, ha ha – and I’m totally on board with this idea. Two bad puns in one sentence, go me.
Anyway, even if I wasn’t, you are the creative talent. If you weren’t having fun, I can’t even imagine how negatively that would affect your writing. Yeah, we buy your books, but that shouldn’t obligate you to us. We’re more than paid in enjoyment while reading.
So thanks for working so hard to create more of it!
Can’t wait for tomorrow! <3
April 14, 2014 @ 8:59 pm
Well, like I said above, I understand the annoyance. It’s a difference in price, in format — and quite frankly, some readers have been screwed by other serials out there. I’m not going to blame readers for thinking that they might be screwed by mine.
I hope you do love the serial! As always, I’m interested in what readers think of it — so do feel free to let me know if it’s working for you, if it’s better than you expected/worse than you expected, and so on.
And I appreciate bad puns more than I can say. 😀
April 14, 2014 @ 7:53 pm
I love comics- and I’m liking serials too. It gives me something to anticipate every week or every 2 weeks. I liked the serial format for Innkeeper and for Indexing. Drew Hayes’s powered series have also got me hooked (kinda serial-ish). Also- good quality is worth waiting for!
April 14, 2014 @ 9:06 pm
I think that part of the reason I enjoy the serial format is partially because I’m so used to comics — I’m used to the delayed gratification 😀 Also, after reading and writing fanfic for so long, the format seems almost normal. Not that those were technically serials … but there is the same effect when you’re waiting for an author to post a new chapter. Rarely did they come all at once.
April 14, 2014 @ 8:56 pm
I am such a dolt, it is only a week between releases and not two -which is what I thought for some reason.
I was totally excited about the serial format – it seemed just so fitting for Zenobia’s story – and having also been lucky enough to get early peek, reading the story this way has been a lot of fun. It is nice to have a bunch of small things to look forward to for two months, instead of having to wait until summer. I a am big fan of instant gratification. I hope these do well, I would love more.
April 14, 2014 @ 9:11 pm
I wouldn’t mind writing more, either! I think I’d probably have to find another way to frame the stories (I never expected that the letters I used in HEART OF STEEL and TETHERED would come in so handy — not only to introduce each part of this serial, but as part of the actual plot.) So it would partially depend on the story and characters I come up with, but I can definitely see myself doing it again (and hopefully without the long wait beforehand.)
So we’ll see! It’s definitely an experiment that can go either way.
April 17, 2014 @ 9:25 pm
Haha! I thought it was a serial because Zenobia writes serials… and I thought I was so clever figuring it out! 😀
I like the serial format. I don’t mind waiting a week between episodes of Agents of Shield or Grimm, so why would I mind waiting a week between episodes of the Kraken King? I can’t wait for next week’s installment!
April 17, 2014 @ 9:27 pm
Oh, it is that, too! I mean, that’s partially why I was so excited to do it as a serial. If I had to pull out two factors that most influenced my decision, it was that a) I could get it out faster and b) I wanted to write Zenobia’s book like that, anyway, and I really like the serial format.
But because it was SUCH a different format, and I knew not everyone would be happy, I had to consider many different factors. Those two were definitely the most important though.
April 21, 2014 @ 5:07 pm
I’m late for the conversation but…
I’m not a fan of the serial format but I’m also not a fan of how much pressure you writers are subjected to, to write a book. I know that this is how the market works nowadays but I still want you to know that I prefer to wait. As well as I love to suffer for the romantic pair to get together, I also don’t mind the pain of waiting for the book because that usually translates in quality writing and story. So please, do not feel guilty for being a slow writer. I thank you for that.
Either way, I always though that, because it was Zenobia’s book it would totally make sense to be written in a different format. And I will also buy the paper format because I want to have the entire series on paper. 🙂
April 23, 2014 @ 5:05 pm
I was some one who pre-ordered the serial and although I generally gobble up books in one sitting, I’m really enjoying the format and, of course, the story! I think the fact that I’ve been reading various serials on authors’ websites has also got me into the mood for this kind of ‘weekly installment’ approach (I highly recommend Ilona Andrews’ ‘Innkeeper Chronicles’ and Grave Draven’s ‘Radiance’ if people are looking for something to read between ‘Kraken King’ installments). As others have observed, I can’t think of a single other book where this kind of format is MORE appropriate, given the fact that one of the central characters writes these kinds of stories for a living. Reading the first two episodes has also given me an appreciation for how the plot development has to be somewhat different in this kind of story than what it would be in a regular book. The individual episodes are clearly not just a series of regular book chapters but contain an individual story arc as well – both in terms of the various situations the characters encounter and the relationship between Zenobia and Ariq. So kudos to you for your creativity I say! I, for one, would be happy to see more books done in this format, especially when it’s treated with the respect you’ve shown it, rather than just used as a means of artificially chopping up a book.